What does an internal business app cost? More than building it.

You pay for the build once, for running and changing the app as long as it lives. Over the years those decide the total, yet quotes mostly show the build.

Market figures come from public price lists and articles, each with its source.

Updated 22 October 2026

$10,000–49,999

for most custom software projects on Clutch. The average is $132,480.

CZK 300–600k

for an internal tool or MVP from a Czech developer, 2–3 months. Long-term operation and development not included.

10–20 %

of the original price a year for maintaining a mobile app, says a Czech studio.

What is the price of an app made of?

Everyone compares the build. The other five parts show up on invoices after launch, or when someone leaves.

01 once

Building it

The only part every quote includes. Integrations without a usable API, unclear rules, many roles and high availability drive it up most.

02 monthly

Infrastructure

Small amounts for internal apps. Whoever holds the account holds the app.

03 once, then ongoing

Sign-in and permissions

Company accounts and roles are in the build only if someone asks. Access needs looking after as long as the app lives.

04 monthly

Operations and monitoring

Outages, library updates, security patches. Usually missing from quotes, yet it decides whether the app works in two years.

05 ongoing

Changes

“An app nobody touches for a year goes out of date.” Every change costs money and time, and someone should review it before it goes live.

06 once, but for sure

The author leaving

Someone new has to learn the app. Cheaper when the code is in the company's repository, most expensive when it isn't yours.

Source for 01 and 05: LE ARTIST, 2026 ↗

What does each route cost?

Published prices for four common routes. CZK figures come from Czech suppliers. Read the ranges as a scale, not a quote.

Custom build by an agency or freelancer Building it

Most projects on Clutch: $10,000–49,999, average $132,480. Clutch, 2026 ↗
Czech MVP from CZK 80,000, production app from CZK 180,000. LE ARTIST, 2026 ↗

Every month

Hosting, domain and monitoring for a smaller app: “low hundreds to thousands of crowns a month.” LE ARTIST, 2026 ↗
Managed support with contractual response times from CZK 25,000 a month. Etyka Digital ↗

What makes it grow

Every change, usually by the hour. Maintenance of a mobile app: 10–20 % of the original price a year. Webfusion, 2026 ↗

Usually not in the price

Operations and further development, as one Czech price list says outright. Jakub Dostál, 2025 ↗

Low-code or no-code platform Building it

Your people's time, or a paid platform partner.

Every month

Power Apps Premium: $20 per user, paid yearly. Microsoft ↗
Retool Business: €14 per user and €46 per builder, paid yearly. Retool ↗
Tabidoo: CZK 1,500–6,000 for the whole company, no per-user fee. Tabidoo ↗

What makes it grow

Mostly users; with some, data or apps.

Usually not in the price

Code you can take with you: if the platform raises prices or ends, the app goes with it. Logic the tool doesn't support.

Off-the-shelf software (SaaS) Building it

None. Setup, data import, training.

Every month

A licence per user. For example, a Czech CRM costs CZK 449–1,199 per user a month, excluding VAT. RAYNET, price list from 15 Jan 2026 ↗

What makes it grow

Users, and higher plans for more features.

Usually not in the price

Changes beyond the settings. The process adapts to the tool.

Building it yourselves with AI Building it

Your person's time plus a tool subscription, for example Cursor at $20 a month for one person. Cursor ↗

Every month

A Lovable app in production: $91–131 a month including hosting, a Supabase database and extra credits. The estimate leaves out the builder's time. Fuzen, 2026 ↗

What makes it grow

Credits and your person's time.

Usually not in the price

Company sign-in, change review, backups and someone who answers for the app. A code audit is sold separately: $1,500–3,000 for an audit and $4,500–8,000 for fixing the findings ProductionReady ↗, in Czechia CZK 5,999–29,999 once or CZK 24,999 a month VibeAudit ↗.

VAT is stated only where the source states it. Clutch covers custom software in general, not only internal apps. Checked on 28 September 2026, sources below.

Why do operating cost estimates differ so much?

One studio quotes “single thousands of crowns a year” for maintaining a mid-sized app Pixelmate ↗, another managed operations from CZK 25,000 a month Etyka Digital ↗. The first is hosting and the odd fix, the second a team that answers for the app with contractual response times. Compare what's in a quote, not the number.

What should you ask before you sign?

Ask any supplier, us included. If the answer is “we'll sort that out later”, count it as a cost.

  1. 01

    What's in the build price, and what isn't?

  2. 02

    What does running it cost monthly, and what's included?

  3. 03

    Whose account and card do the servers run on?

  4. 04

    Do we pay per user?

  5. 05

    What does a small change cost, and how long does it take?

  6. 06

    Who owns the code and data, and do we get them without negotiating?

  7. 07

    How do people sign in, and who removes access when they leave?

  8. 08

    Who reviews a change before it goes live?

  9. 09

    What if the person or company that built it leaves?

  10. 10

    How can the price change over time?

Where do the six parts end up with us?

You get the amount in an offer after the scoping call, before anything starts. Then it doesn't move.

01
Building it
Your person, developer or agency. With a takeover or kickstart, the first app is in the one-off setup, with the platform in your cloud account, AI rules and a short training.
02
Infrastructure
The account is in your company's name and you pay the cloud provider directly by usage: usually Zerops, AWS on request. The estimate is in the offer.
03
Sign-in and permissions
The platform handles them: company accounts over OIDC, roles per app.
04
Operations and monitoring
A monthly plan by number of apps and deploy frequency, never per user or by hours. It starts once the app is in production.
05
Changes
Your people can make them, even through their own Claude or ChatGPT. Our review of each is in the plan; changes we make are agreed separately.
06
The author leaving
The code is in your company's repository. A colleague, another developer or we can carry on.

AI runs through your own plan with the provider; we're happy to help you pick one. Nothing is trained on your data.

How the pricing works →

When does another route come out cheaper?

  • Off-the-shelf software, when your process is the usual one. A licence then beats anything of your own.
  • Low-code, for simple forms and tables in one department, if the app may stay on that platform.
  • A custom build, for one large, long system, when the supplier's operations suit you.
  • A spreadsheet, when a few people use it and nothing is on fire.
  • A one-off audit, when you run the app yourselves and need one version checked.

When isn't Fabrika for you?

  • Nobody on your side will build or commission apps. Fabrika pays off when they keep coming.
  • The app is a public service for thousands of customers with payments and open sign-up. Fabrika is for company apps.
  • Your IT requires Azure, your own servers or SAML-only sign-in. Apps run on Zerops (AWS on request), sign-in goes through OIDC.
  • The app lives in Bubble or a similar builder without code export. We can only rebuild it, not take it over.

What people ask about the price of an app

How much does custom app development cost?

Most projects on Clutch fall between $10,000 and $49,999, average $132,480. In Czechia, an MVP starts at CZK 80,000, a production app at CZK 180,000, and an internal tool comes to CZK 300,000–600,000. Sources are in the table above.

What does it cost to run an app after launch?

From hundreds of crowns a month for hosting to tens of thousands for a team with contractual response times. Ask what's covered: monitoring, updates, security patches, outages, small changes.

Isn't off-the-shelf software cheaper?

If one fits, usually yes. Watch per-user licences grow with every colleague; some platforms, like Tabidoo, charge a flat fee instead. Fabrika is for processes off-the-shelf software doesn't cover and apps your people build anyway.

Is an MVP worth it, or should we go straight for the full version?

Start with the smallest version people will really use and add what they ask for. In a kickstart, a small app takes a day or two and a bigger one the week (examples). The first version tells you more about the real price than any estimate.

“We're 90 percent done.” What will the rest cost?

Often almost the full price: one developer writes that such a client “pays practically almost 100 % of the price, as if they'd had it done from scratch” (Lupa.cz, 25 Aug 2026). The missing 10 % is usually sign-in, permissions, deployment and operations, which Fabrika already has, so a takeover means small changes, not a rebuild. How a takeover works.